by Entertainment industry in our time is increasingly expanding: people are looking for bright, thrilling sensations, so the demand for extreme and adrenaline is only gaining momentum. It is on this offer to build a business organizers of the quest room, now fashionable entertainment.
A game in a fairy tale.
That’s right: a quest – a game in which participants become the protagonists of stories full of riddles and puzzles.
The industry has been evolving for many years. First there were paper quests (quest books, board games), then the computer, and later the city, where tasks were performed in cars or on foot, traveling around the city or in a particular area.
According to the businessman, especially popular now are the quest rooms, created with the use of mechanisms and electronics. Customers are more and more difficult to surprise: people want to be stunned by the story, and this is effectively helped by technical magic. Of course, necessarily need a cool quest scenario on an interesting topic and beautiful high-quality scenery that will make players at least for an hour to believe that everything around is happening in reality.
Often order a quest room based on the plots of famous movies. Many people like scary stories – thrillers or horror stories. There are fans of detective quests and a variety of conclusions. But if the quest room offers an interesting scenario and everything is arranged well, it has a million chances to be successful regardless of the theme.
Quest as a business
What is the first thing an entrepreneur who wants to build a business in this area should know?
The theme of the room should be understandable to the players, so quite well come blockbusters or bestselling books. On the other hand, the risk of not meeting the expectations of customers increases – a person already has some idea of the movie, and he wants the game room to match this notion.
Location. A quest room in the center of the city will always have more visits than on the periphery, but because of the cost of rent it is not affordable to everyone.
Furnishings. To be successful, you need not to be lazy and create all the game equipment to order. In addition, in each room should be installed surveillance cameras, and for the administrators of the quest – a computer on which they will monitor the game.
Organization. You will need a website with a reservation system, where players can order the quest, and the administrator – to see the order and prepare the location for the game.
Scenario. “This is the basis of the entire quest room,” shares Vitaly’s experience. – It should be interesting and understandable, tell the players some kind of story with the help of riddles. Quest, in which customers will have a bunch of unrelated puzzles, they are unlikely to like.
Investment. The first costs of a potential questster will go to ordering a script, creating scenery and mechanisms, repairs in the rented space and waiting area, and rent. If you create a brand from scratch, you will also need money to create a website with a booking system, and later – for marketing costs. In total, approximately 400 thousand hryvnia. Payback if you are working with the existing brand, you can expect the project in about two years, of course, given the load room: an hour of play costs 600-800 UAH. The average workload per day – up to four hours.
Personnel. For the successful operation of the rooms require administrators, their number depends on the number of quests on the location. As a rule, they are young guys for whom this is most likely the first, but very interesting work.
The main risks:
- the room will not like the players;
- You can not cope with marketing and service;
- fail to achieve payback due to high rent and insufficient number of games.
